Non-toxic products for babies have become a priority for new-age parents. While there many brands in the
market that claim to sell natural products but fail in doing it and fall down in quality.
Compared to these brands a newly launched startup company was The Moms Co. Established in 2017 by Malika
Sadani to address the huge gap of toxin-free products in the Indian market for skin, hair and baby care. The
Moms Co works with experts across India, Australia & Switzerland for the best natural products for new born,
mothers and mom-to-be.
Genesis of the idea
The idea for The Moms Co. came to Malika, a graduate of the Welingkar Institute of Management, worked as a
banker with ICICI bank turned- entrepreneur, in 2012; when she had just moved back to India form London. At
the time, she couldn’t find natural, safe, toxin free product for her daughter, locally.
She spoke to a number of parents, only to realize that there was a huge gap in the market for products that mom
could trust. The Moms Co. was born out of these discussions with a simple question, “Why should finding
something as simple as a Natural Lotion be so hard for a Mom?
Quality checks of The moms co:
At The Moms Co., the products are made with love and without compromise. They have created the safest
natural formulations that are certified toxin-free. Once the products are formulated, they go through stability
tests to ensure that they are stable across varied humidity and temperature conditions. Further, products
undergo microbial tests to ensure they are free from heavy metals, mineral oil, microbial growth, etc. Then
are sent for dermatological evaluation to ensure there are no irritants in them. Their products meet every
international safety standard and is India’s first Australian certified Toxin-free brand, allergy free , safe for
sensitive skin, certified by Safe Cosmetic Australia- a Toxic-Free Campaign. PeTA certified Never Tested on
Animals
What we keep out?
At The Moms Co., they go to great lengths to ensure that only the finest and natural ingredients make it to
the products they bring to customers. Give harmful chemicals and toxins a miss with The Moms Co.
Their journey so far…
The Moms Co., is growing quickly with 108 total products and 75 active products so far all natural, toxinfree with 4x growth around 6 lakh users across marketplace, website & retail. TMC has reached 15k pin
codes and brand stores partnered with Pharmacy placement, generating off-take through Doctors.
By Shriraksha Kesti