The Founder’s Playbook: The Ripple Effect of Rising Brent Crude on E-commerce Unit Economics
Alright, founders. Let’s talk about something that probably feels distant, something you might push to the “macroeconomic forces I can’t control” pile: the price of Brent crude oil. You might think, “I sell artisanal candles online, what’s a barrel of oil got to do with my margins?” A lot. More than you’re probably comfortable admitting. … Read more